How can Abi help you?
Brand communications, marketing and copywriting support for your brand in-house.
Abi started her career as a Visual Merchandiser at ZARA and currently works as a Brand Communications Executive for a leading travel provider. She has an eye for both the commercial and creative and a well-rounded perspective on brand storytelling.
Social media, marketing and copywriting support for your agency (and its clients).
Abi has worked in a number of fast-paced agency environments and has written content for brands such as Boots and Jan Marini Skincare. Her experience in this area lends itself to the effective production of SEO-friendly blogs, case studies, website copy, brand toolkits, tone of voice guidelines and content for multichannel campaigns.
Content strategy, marketing consultancy and copywriting support on a freelance basis.
Abi worked as a freelancer for almost three years, achieving and maintaining an 100% repeat business rate going into her second year. She built up an impressive portfolio of projects with aspirational indie brands such as Urban Apothecary and the Mama Meet and Market and worked mainly with clients from the worlds of fashion, beauty, lifestyle and travel. She's also delivered consultancy sessions and produced content for startups that have gone on to win awards from organisations such as Build It, Cruelty-Free International and the East Midlands Fashion Awards.
Lifestyle writing for your blog or magazine.
Abi has written articles, produced interviews and edited content for numerous independent blogs and magazines. Her words have appeared in The Capsule, GoWrite, Heiter Magazine and many specialist marketing publications. She's written about everything from the slow living movement to harnessing the power of social media for good. Browse her portfolio here.