Lovely to meet you.
About Abi Rose
The story so far...
Abi's career began on the fast-paced shop floor of the most successful brand on the high street where she held the position of visual merchandiser. A role that required her to visually communicate brand essence through styling and creative direction.
It was during this time that Abi first became interested in telling stories through social media after using fashion blogs and Instagram feeds as reference points for styling trends in stores.
Since then, Abi has carved out a career in marketing, allowing her to develop an eye for both the commercial and creative. As a result, Abi has a unique perspective on 'brand' and has built up a well-rounded skill set suited to all strands of brand communications.
Specialising in the areas of marketing, content design, copywriting, social media and creative direction Abi has honed her expertise in a range of environments. She's worked with globally respected brands in-house, within agencies and on freelance projects. Most recently, Abi has shifted to a more corporate focused path to align with her goals.
For the past few years Abi has built up a freelance portfolio, delivering marketing and content strategies to award winning brands. She's worked predominantly with clients from the worlds of fashion, interiors, beauty, wellness, lifestyle, travel, events and publishing.
While freelance, Abi consulted on the re-brand of a cult beauty product, revamped the email marketing strategy of a luxury home fragrance business and was instrumental in developing the industry presence of a British weaving manufacturers with 50 years of heritage. During this time she achieved and maintained a 90% repeat business rate.
In the past she's trained content teams, hosted workshops and delivered bespoke marketing consultancy sessions to startups in the Midlands. She also occasionally writes about consumer and lifestyle trends for blogs, journals and magazines.
Abi lives in the Derbyshire countryside (and has the muddy walking boots to prove it). She's studying towards her CIM qualification and works in-house as Brand Communications Executive for a leading travel provider. Within her role she gets to celebrate (and explore) some of the most beautiful and secluded parts of the UK.
You'll often find Abi cosied up with a steaming peppermint tea, a stack of deliciously paper-scented lifestyle magazines and a paint-flecked sketchbook/scrapbook hybrid, poised for trend hunting. Abi is an avid art gallery enthusiast and can never resist adding to her collection of vintage fashion books. She also tries not to spend the best part of her evenings scrolling through interior design photography on Pinterest.